Give your website the knowledge to answer.

Think of it as the knowledge behind your website’s brain: prepared, approved business information that your team keeps current, ready to support a useful conversation.

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03 / POLICIES

02 / SERVICE COVERAGE

01 / YOUR SERVICES

The detail behind
a useful answer.

End-of-tenancy cleaning

✓ Inside cupboards & appliances

↗ Availability: ask the team

BUSINESS KNOWLEDGE

Illustrative source collection · Facts stay close

Give the conversation somewhere reliable to start

SiteKnova’s knowledge setup connects visitor questions with relevant business information. Clear source material gives the assistant a stronger basis for explaining what you offer and what happens next.

Start with the information a customer would need to make a sensible decision about one service.

The knowledge that earns its place

What you do: Services, inclusions, exclusions and important differences.
Where you work: Coverage areas and any conditions that affect them.
How a request works: Information needed, assessment steps and the business’s follow-up process.
What visitors should know: Preparation instructions and current published policies.
Where the answer stops: Prices, availability or suitability that require confirmation.

An answer should stay within the facts the business can support. If there is no approved price for a job, the next step is a quote request.

Resolve the contradiction before it becomes an answer

An old offer and a current service page can tell different stories. So can an outdated FAQ and a recent policy.

Before a pilot, identify the current version and remove or correct conflicting information. Assign someone to review changes when services, coverage or policies change.

This is part of running a useful assistant, just as it is part of keeping the website accurate.

Make room for “we need to check”

Some questions cannot be settled from website content. A visitor may need a custom quote, a specialist assessment or a date the business has not confirmed.

The intended response is to explain the limit and help prepare the next question for your team. Test these gaps deliberately; a confident sentence is not evidence that the fact is correct.

Bring knowledge and conversation together

Start with a real question. Find the information needed to answer it. Check whether the proposed response is useful, accurate and clear about its limits.

Repeat that process with a correction, an unusual case and a question with no published answer. The results tell you what the knowledge base still needs.

Read the website preparation guide · See the visitor journey